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Contents Listing

Preface.
1. The Rouge.
2. Lessons in Leadership.
3. Ground Zero.
4. Dark Days in Dearborn.
5. Taking Charge.
6. The New Face of Ford.
7. Getting Back to Basics.
8. Surviving the Cold of Winter.
9. Momentum.
10. America’s Bestselling Truck is New Again.
11. Bargaining for a Future.
12. Town Hall Meeting.
13. The Year of the Car.
14. From Escape to Reality.
15. Great Products, Strong Business, Better World.
Acknowledgments.
Source Notes.
Index.